Generative AI Lead Designer
Define and lead the generative AI visual system across images, video, YouTube, social media, ads, presentations, brand assets, and emerging formats.
Senior leadershipRemote10 AM · 7 PM6+ years
Heads upThis is a hands-on creative leadership role. Exact work links, process evidence, leadership examples, and performance outcomes are required. One-click generation without strong design fundamentals will not pass.
Apply now →What you'll own
- Own Steve Tan's generative AI visual direction across social content, YouTube, AI-avatar videos, campaigns, presentations, and brand assets.
- Turn briefs, scripts, and goals into concepts, reference boards, style frames, prompt systems, and production-ready directions.
- Create and direct AI-generated images, video, characters, environments, backgrounds, motion elements, mockups, and supporting assets.
- Build workflows combining generative AI with Photoshop, Illustrator, After Effects, Figma, Blender, compositing, and retouching.
- Lead quality control for anatomy, typography, composition, colour, realism, continuity, originality, and platform readiness.
- Guide designers through briefs, feedback, model selection, prompt strategies, technical problem solving, and manual finishing.
- Build prompt libraries, reference systems, templates, standards, asset libraries, and documented production processes.
What we need from you
- 6+ years of senior design, art direction, motion, creative technology, or digital media experience.
- A strong portfolio with polished fundamentals and original production-quality generative AI image or video work.
- Excellent judgement in composition, typography, colour, lighting, hierarchy, storytelling, and platform execution.
- Hands-on proficiency with AI image and video tools, prompting, model testing, control methods, editing, and compositing.
- Proven ability to lead creative work, give precise feedback, mentor designers, and raise quality standards.
- Ability to connect creative decisions to CTR, views, engagement, conversion, campaign performance, or production efficiency.
Core skills
- Generative AI art direction, AI image and video generation, prompt systems, and model testing.
- Creative concept development, compositing, retouching, image manipulation, motion design, and video finishing.
- Brand systems, character and environment continuity, AI workflow design, and quality control.
- Midjourney, Stable Diffusion or ComfyUI, FLUX, Runway, Kling, Pika, Luma, Firefly, Krea, Leonardo AI, Figma, and Blender.